PUR To Be Sold in US Stores
Sales Will Benefit Non Profit Safe Water Efforts

WINNIPEG, Manitoba, Feb. 14, 2008 — A partnership between Reliance Products L.P., one of Canada’s largest providers of outdoor hydration and sanitation products, and Procter & Gamble is bringing PUR Purifier of Water to retail stores throughout the United States. The product is a powdered water clarifier and disinfectant designed for outdoor recreation and emergency preparedness use. PUR Purifier of Water provides clean drinking water at a very low cost per liter, and can be purchased in complete water treatment kits, or as additional replacement treatment packs.

"We're pleased to join forces with Procter & Gamble in order to extend the many benefits of PUR Purifier of Water technology," said Reliance Products CEO Charles Schiele. “This partnership allows us to commercialize a disruptive technology in the field of water purification, which will now be available for emergency preparedness and outdoor recreational needs.”

"The US launch is exciting because people will now be able to see and understand the way PUR Purifier of Water turns dirty water into clear and purified water,” said Greg Allgood, Ph.D., Director, Children's Safe Drinking Water program at P&G. "The US effort will help fund our philanthropic efforts by providing two liters of water in the developing world for every package purchased in the US." Implementing international partners, including PSI, will make sure these efforts reach those who need them most.

P&G will also help support the Children's Safe Drinking Water program by launching an initiative called GIVE PUR WATER. This will include TV advertising, interactive elements, a public relations campaign and print coupons to about 58 million households. The coupon booklet called P&G brandSAVER will be in a majority of U.S. newspapers on March 2 and April 6, and includes a $2.50 coupon towards purchase of the PUR Clean Drinking Water Kit. People will also be able to donate directly to the cause via the website www.givepurwater.org.

Using some of the same ingredients used in municipal water systems, PUR Purifier of Water is engineered to be a mini-water treatment plant in a packet. The product removes dirt, cysts, and pollutants, and kills bacteria and viruses in contaminated water. By removing the dirt and sediment through a flocculation process, PUR Purifier of Water gives a visible signal that water is clean and ready to drink. PUR Purifier of Water will be the only powdered water treatment product sold in the United States that eliminates sediment, cysts, viruses, bacteria and pollutants. PUR Purifier of Water is simple to use, provides a fresh taste similar to most household tap water, and is ready to drink after 30 minutes at a minimal cost per gallon treated.

Working together, P&G and Reliance Products will contribute to the Children’s Safe Drinking Water program with every PUR product purchased. Any profits to P&G from sales of the packets in the United States will be used to support efforts to provide the PUR packets in the developing world. P&G established the Children's Safe Drinking Water program in 2003. Since its start-up, the program has provided over 900 million liters of clean drinking water to people in developing nations with PUR Purifier of Water. The product has been proven to purify and cleanse water in some of the harshest conditions imaginable including during the Southeast Asia tsunami, the Pakistan and Indonesian earthquakes, and floods in India, Bangladesh, Haiti, Kenya, and Ethiopia.

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