Hewlett: A Business Approach to Reproductive Health

WASHINGTON, DC, March 29, 2007 — The William and Flora Hewlett Foundation, a major donor to PSI's programming, has highlighted PSI's reproductive health work in its bi-monthly newsletter.

Hewlett reports on PSI's business oriented approach to improving health, and interviews New Business Development Director Chastain Fitzgerald.

The story reads: "The fact that the Coca-Cola Company gets its product to these far-flung customers only excites Fitzgerald. 'If Coke can get there, condoms can get there,' she says. 'When there is already commercial distribution in place, we’re going to work with that.'

The goal is to change behavior rather than make money, but Population Services International’s approach looks like that of any successful business. And by not giving it away its products, the organization hopes to stimulate the local commercial market with a profit motive, so that sales and distribution can go on long after the nonprofit has left."

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