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Cambodia: Postal Campaign Delivers HIV Prevention Message
PHNOM PENH, Cambodia, December 4 — The Cambodian Ministry of Posts
and Telecommunications, the National AIDS Authority
and Population Services International (PSI)/Cambodia have
launched a series of “HIV/AIDS Prevention Program” postal stamps
to mark World AIDS Day.
The
three stamps celebrate the role of PSI’s Number One condom in the
fight against HIV in Cambodia. Each features a Cambodian icon: a
bicycle rickshaw, the annual Water Festival and a rice farming couple.
PSI/Cambodia launched the Number One condom social marketing
program in 1994 to ensure access to affordable, quality condoms to those
most at risk of contracting HIV, while improving knowledge of safer sexual
practices.
The Royal Government of Cambodia enlisted PSI/Cambodia as a key partner
in its 100% Condom Use Program, which, according to a 2003 UNAIDS report,
has helped stem the HIV/AIDS epidemic. A comprehensive education, promotion
and distribution strategy, implemented by PSI/Cambodia and partner
organizations, has contributed to Number One sales reaching
177 million units by September 2006, while coverage in brothels surpasses
95%.
Costs for the subsidized brand
have been generously supported by international donors including the
United States Agency for International Development (USAID), the British
Department of International Development (DIFD) and the Global Fund
for AIDS, Tuberculosis and Malaria.
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