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Association Beninoise pour le Marketing Social et la Communication Pour
la Santé
PSI/Benin
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Program
Focus: |
HIV/AIDS, malaria, reproductive
health,
child survival |
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Target
Regions: |
Nationwide |
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Target
Population: |
Sexually-active adults, young adults, women of reproductive
age, pregnant women and mothers with children under five years
of age
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| 2006 Estimated Health Impact: |
Episodes of malaria averted: 283,000 (explained)
Unintended pregnancies averted: 61,000
(explained)
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Products and Services: |
Super Moustiquaire Famille Protegée untreated
nets since 2003 and insecticide treated nets since 2006
Méthode du Collier (Standard Day Method)
since 2005
Voluntary Counseling and Testing (VCT) services since
2003
Super Moustiquaire Bonne Maman insecticide treated
nets since 2002
Equilibre injectable contraceptives since 2000
Alafia retreatment kits since 1999
Harmonie oral contraceptives since 1998
Super Moustiquaire insecticide treated nets since
1998
Orasel oral rehydration salts since 1995
Prudence male condoms since 1993
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Local
Collaboration: |
Ministry of Health, U.S.
Peace Corps, the German Development Service (DED) and national NGOs |
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Current
Donors: |
The Federal Republic of Germany through
KfW Entwicklungsbank (the German development bank)
UNICEF
U.S. Agency for International Development
(USAID)
U.S. Department of Defense HIV/AIDS Prevention Program (DHAPP)
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| Year Program Began: |
1993 |
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Project Activities and Highlights
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HIV/AIDS
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Targeted Populations
PSI/Benin HIV and sexually transmitted infection (STI) prevention
activities target mobile populations (long-distance truck drivers),
commercial
sex workers
and their
clients and uniformed service members. PSI/Benin works with national
NGOs to carry out targeted activities in Cotonou, and six secondary
cities
along
the nation's
major north-south transportation routes. In addition, PSI/Benin
collaborates with the Beninese armed forces and the National
AIDS Program to reach the nation's uniformed service members
and to reinforce the military's voluntary counseling
and
testing (VCT)
services. |
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Peer Education
Another priority of PSI/Benin is the promotion of HIV and STI awareness
and prevention among youth, specifically those
with little or no education. In 2003, PSI adopted an HIV
peer education program, "Projet Panthère," started
by the U.S. Peace Corps in 2001. Through this program, PSI supports
Peace
Corps volunteers to organize community teams of male
and female peer educators and an advisor who facilitate HIV/AIDS
discussions, information sessions and activities in rural areas.
PSI/Benin's "Amour & Vie" youth program also targets Benins
youth. It engages young people with a quarterly health
magazine and a weekly interactive radio program that promote responsible
sexual behavior. |
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Condom Social marketing
PSI/Benin's condom social marketing program sold 1.08 condoms per capita.
A key element of PSI/Benin's program is its distribution network of over
27 "super wholesalers," comprised of mostly Beninese businesswomen,
supplying over 17,000 commercial sales points across the country. Since
efforts began in 1999 to create this highly efficient commercial distribution
network for male condoms, PSI/Benin has more than doubled Prudence
Plus condoms sales. |
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Malaria
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Insecticide-Treated Mosquito Nets
Since 1999, PSI/Benin has marketed Super Moustiquaire insecticide-treated
mosquito nets (ITNs) at a price that assures full cost recovery
of the nets and their packaging. In 2006,
PSI/Benin switched to long-lasting ITNs, Super Moustiquaire
Longue Durée, which do not require treatment by
the consumer. PSI/Benin is able to continually "re-supply" the
program with minimal donor support by procuring needed ITNs
with sales revenues. All of the program's promotional
campaigns include information on the transmission and prevention
of malaria, with a focus on promoting the use of ITNs. As a
result, the project has increased knowledge of malaria transmission
routes and the importance of using ITNs in malaria prevention,
and has helped establish a larger, more viable commercial market
for high-quality, impregnated mosquito nets in Benin.
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Targeted Use of ITNs
PSI/Benin, in collaboration with the National Malaria Program and with support
from UNICEF and USAID, implements a targeted malaria prevention program
in the Zou, Collines and Donga Departments. The project promotes the use
of ITNs by pregnant women and children under five the group
most vulnerable to malaria. A specially branded ITN, Super Moustiquaire
Bonne Maman, is sold at a highly subsidized price to this target population
via public sector antenatal clinics. Since the program began in late 2002,
the percentage of the target population sleeping under an ITN has gone
from less than 5% to over 50%. In 2003, PSI added the sale and promotion
of Super Moustiquaire Famille Protegée nets to its portfolio, in
order to meet the demand among those not eligible for the targeted subsidy
program. |
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Reproductive Health
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ProFam
PSI/Benin works with the Ministry of Health's (MOH) Direction de
la Santé Familiale to implement a social franchising project
including 21 private clinics in and around Cotonou. The "ProFam
network" aims to improve the quality of reproductive health
care and family planning services delivered via private medical
clinics. Plans are underway to incorporate VCT into the ProFam
range of services. |
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Contraceptives
PSI/Benin is a significant contributor to the promotion of modern family
planning use in Benin. The program markets oral and injectable contraceptives,
as well as the natural Standard Day Method (Méthode du Collier).
In 2006, PSI/Benin added intrauterine devices (IUDs) to its range of contraceptives.
In addition, PSI/Benin carries out generic promotional activities for
modern contraceptive methods in general, as well as a highly successful
training program (in partnership with the private sector) designed to improve
the quality of family planning information and services delivered by Benin's
more than 120 private pharmacies. |
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Child Survival
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Oral Rehydration Salts
PSI/Benin has promoted the use of oral rehydration salts (ORS) to help combat
dehydration due to diarrhoeal disease among children under five since 1995.
In Benin, as in many other West and Central African countries, PSI distributes
its well known Orasel brand ORS and promotes general oral rehydration therapy.
PSI/Benin assures the re-supply of its ORS using a cost recovery model.
PSI/Benin is currently the only source of consistent ORS supply in Benin. |
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Future Plans
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In 2007, PSI/Benin will launch a solution
to treat drinking water at its point of use, which has great potential
to reduce diarrheal disease.
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PSI/Benin works with high risk groups such
as soldiers to increase HIV/AIDS awareness.
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