YouthAIDS
AIDSMark



PROMACO
Program
Focus:		 HIV/AIDS
Target
Regions:		 Nationwide
Target
Population:

Miners, commercial sex workers, market women, and general population
2006 Estimated Health Impact:

Unintended pregnancies averted: 95,000 (explained)
Products:

Female condoms since 2004

Prudence male condoms since 1991

Local
Collaboration:		 Burkina Faso's National AIDS Program, Direction de la Santé Familiale, the German Cooperation agencies.
Current
Donors:

The Federal Republic of Germany through KfW Entwicklungsbank (the German development bank)

The Global Fund To Fight AIDS, Tuberculosis and Malaria (Global Fund)
Year Program Began: 1991

Project Activities and Highlights

HIV/AIDS
• PROMACO, a local social marketing organization implementation, uses peer education and condom distribution to reach truckers at truck stops, gold miners at mine locations and commercial sex workers that follow both groups. In 2006 PROMACO ran a nationwide mass media campaigns focusing on better risk perception among groups engaged in high risk sexual behavior: multi-partnering and inconsistent condom use. PROMACO distributed its Prudence Nouveau condoms through more than 22,000 retail shops across the country in 2006.
•

Over the last 3 years PROMACO has been using targeted research to better identify the barriers to healthier sexual behavior. As a result, campaigns have been developed and aired nationwide on themes including: there is no cure for AIDS, engaging in high risk is stressful, and one’s appearance does not indicate one’s HIV status.

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Griottes (female storytellers) are one of the innovative distribution methods PSI uses to reach women in Burkina Faso. These women foster better health by spreading messages about safer behavior.

 
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