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PSI/Mali
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Program
Focus: |
HIV/AIDS, malaria, child
survival, reproductive
health |
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Target
Regions: |
Nationwide
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Target
Population: |
HIV/AIDS: High risk groups including truckers, commercial sex
workers, etc. VCT centers: general populations and high-risk
groups; Diarrhea: children under five; Reproductive Health: family
planning: women of reproductive age, female genital mutilation:
parents (and other decision makers) of females under 15 years
of age; Malaria: children under five and pregnant women
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| 2006 Estimated Health Impact: |
Unintended pregnancies averted: 93,000
(explained)
Episodes of malaria averted: 192,000
(explained)
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Products and Services: |
ProFam franchised family planning clinics since
2005
SuperMoustiquaire Famille Protégé
long-lasting insecticide-treated mosquito nets since 2004
BLOC insecticide retreatment kits for mosquito
nets since 2004
PilPlan oral contraceptives since 2003
Confiance injectable contraceptive since 2003
Protectiv' female condoms since 2002
Protectorplus condoms since 2001
L'Eveil voluntary counseling and
testing centers since 2001
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Local
Collaboration: |
The Malian
Ministry of Health, the Malain Ministry of Social Protection, the
National High Council for Aids Prevention (Office of the President
of Mali), the Haut Conseil National Islamique, the Alliance Islamo-Chretien,
the U.S. Centers for Disease Control, DED, GtZ, the U.S. Peace
Corps, the NetMark project, CARE, Save the Children, the Association
Malienne pour la Planification Familial (AMPPF), CAG (Centrale
d'Achats Generiques), Voices of Mali, Groupe Pivot/Santé Population
and twenty-three local, community-based, non-governmental
organizations. |
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Current
Donors: |
The Federal Republic of Germany through
KfW Entwicklungsbank (the German development bank)
The Global Fund To Fight AIDS, Tuberculosis and Malaria
U.S. Agency for International Development
(USAID)
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| Year Program Began: |
2001 |
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Project Activities and Highlights
Malaria
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| • |
Insecticide-Treated Mosquito Nets (ITNs)
PSI/Mali continues to run a successful program of malaria transmission
awareness and prevention education. One part of the activities
focuses on targeted distribution of long-lasting ITNs to pregnant
women and children under the age of five in selected public health
clinics. Since PSI/Mali launched its malaria prevention programs
in mid-2004, 149,309 highly subsidized nets have been distributed
through 115 rural public health clinics. |
| • |
Home Retreatment Kits for
ITNs
A separate program promotes the insecticide treatment of other,
untreated nets with an easy-to-use home treatment kit. Specialized
teams directly managed by PSI have sold 516,798 subsidized
treatment kits since June 2004.
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Reproductive Health
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Social Marketing
A major component of PSI/Mali’s efforts is the social marketing
of subsidized quality health care products that assist and encourage
behavior changes. To encourage long-term sustainability of the
distribution network, PSI/Mali has contracted with a private
generic medicines distributor to assure nationwide distribution
through all appropriate private commercial channels
of PSI/Mali’s products. Since the private
sector partnership was launched in 2003, the program has distributed
nearly 13 million male condoms, 46,000 female condoms, 2 million
oral contraceptives, and over 300,000 injectable contraceptives. |
| • |
Family Planning Awareness
2005 saw the launch of the Government of Mali’s first nationwide campaign
to promote better family planning. PSI/Mali played a key role in developing
campaign themes and creating and producing many of the materials. PSI also
coordinated
the production of four TV and eight radio spots for the national campaign. |
| • |
ProFam
In 2005, PSI/Mali launched, in collaboration with
20 private sector, for-profit medical clinics in Bamako, the
ProFam family planning service network. Based on franchising
principles, all the clinics have the same name and visual identity
plus identical services with the same affordable prices. PSI
provides the training in modern contraceptive technology for
members of the clinic staff, and creates demand for the services
in the neighboring communities. The program expanded to
a total of 30 clinics in 2006. |
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Female Genital Mutilation
PSI/Mali, with financing from The Federal Republic of Germany through KfW Entwicklungsbank (the German development bank), is working to reduce the incidence of female genital mutilation (FGM). More than 85% of woman in Mali undergo FGM and no law exists to prohibit the practice. PSI and the Malian government have collaborated since 2007 on mass media campaigns against FGM and to dispell myths that female circumcision is obligatory for those practicing Islam. |
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Child Survival
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Diarrhea Treatment & Prevention
Since 2003 PSI Mali has initiated
a number of BCC activities to prevent dehydration due to diarrhea.
This
has
included
mass
media campaigns focusing on the dangers of dehydration, how to
prevent diarrhea and how to use oral rehydration salts. |
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HIV/AIDS
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| • |
Targeting High-Risk Populations
PSI/Mali is continuing its partnership with Groupe Pivot/Santé Population,
an umbrella organization grouping Mali's most effective NGOs working
in community health. With technical support from PSI, GP/SP carries
out peer education and awareness-raising activities targeting groups
at high-risk of HIV infection. PSI/Mali separately produced and
broadcast AIDS awareness spots on 60 community-radio station partners
and on the national
TV station. PSI also continues to provide quality and affordable
voluntary counseling and testing services for HIV/AIDS at its L’Eveil
centers. As of December 2006, over 18,000 clients had been counseled
and tested at the sites. |
| • |
Advocacy with Faith-based Organizations
PSI/Mali has worked with Islamic leaders across Mali since 2002.
Activities focus mainly on informing – through facts and figures
– leaders about the realities of HIV/AIDS in Mali. Participants
are encouraged to discuss and debate ways
and means that they, as leaders, can help spread awareness to
their faithful about the reality of AIDS. “Good behavior” messages
are also reinforced to followers during Friday prayers and key
events throughout the year. During the last half of 2005, PSI/Mali
began replicating a similar program with Mali’s Protestant and
Catholic communities.
By the end of 2006, specially
prepared sermons had been read to over 750,000 persons across
Mali. |
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Private-Sector Partnerships
In 2005, PSI/Mali developed no-cost public service
partnerships with a leading private cell phone carrier and a
private, cable TV company. Cell phone collaboration with Ikatel
includes periodic SMS messages on health issues
sent
to more than 800,000 subscribers and health-promoting messages
printed on one million pre-paid phone cards the company issued.
The cable TV company offers free, scrolled text messages telecast
regularly across the bottom of their subscribers screens. The
messages feature both HIV prevention and family planning themes. |
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Future Plans
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Increased distribution of contraceptive
products with social marketing. |
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Development of multi-media campaigns
discouraging discrimination against persons living with HIV/AIDS
and promoting the abandonment of female genital mutilation, a practice
widespread in Mali. |
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Expansion of its L’Eveil voluntary counseling and
testing centers to regional locations. |
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PSI/Mali's HIV program utilizes mobile
counseling and testing clinics to reach rural populations.
Here, a counselor works with a patient in an abandoned
building.
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Publications
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• PDF 256K
A New Kind of War: PSI Arms African Militaries Against AIDS
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