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Namibia Social Marketing Association
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Program
Focus: |
HIV/AIDS, malaria |
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Target
Regions: |
HIV/AIDS and reproductive health: nationwide
with a special focus on high-risk populations
Malaria: the 7 northern regions of Caprivi, Kavango, Ohangwena,
Oshikoto, Oshana, Omusati, Kunene.
Behavior change communication programs: nationwide with a special
focus on youth and high-risk populations |
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Target
Population: |
Sexually active population, mobile populations, soldiers and
other uniformed officials, pregnant women, children under five
and people living with HIV/AIDS.
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| 2006 Estimated Health Impact: |
Episodes of malaria averted: 67,000
(explained)
Unintended pregnancies averted: 2,600 (explained)
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Products:
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New Start voluntary counseling and testing services since
2003
Power Tablet net retreatment kits since 1999
Supanet insecticide treated nets since 1998
Maximum Gold condoms since 1997
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Local
Collaboration: |
PSI's local affiliate, The Social Marketing Association (SMA),
has signed operating agreements with the Government of the Republic
of Namibia and the Ministry of Health and Social Services and
the Ministry of Defense.
SMA works directly with the Namibian Defense Force and the Namibian
Police on HIV prevention.
SMA also franchises New Start VCT services to various non governmental
and faith based organizations in the country including some mission
hospitals.
SMA collaborates with various governmental agencies, NGOs, para-statals
and the commercial sector for its work with mobile and vulnerable
populations on Namibia's borders.
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Current
Donors: |
British
Department for International Development (DFID)
Bristol Myers Squib Foundation
European Commission
The Global Fund To Fight AIDS, Tuberculosis
and Malaria (Global Fund)
Norwegian Church Aid
Private foundations
United States Agency for International
Development
U.S. Centers for Disease Control and Prevention
U.S. Department of Defense
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| Year Program Bean: |
1997 |
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Project Activities and Highlights
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HIV/AIDS
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Social Marketing
Namibia's own Maximum Gold condoms are promoted through social
marketing with SMA health educators and volunteers focusing on behavior
change communication through through health awareness events in
schools, workplaces, villages and other public places. They perform
entertaining and culturally-appropriate dramas, conduct question
and answer sessions, show educational videos and provide motivational
talks. The core strategy of this approach is to present positive
reproductive health messages in entertaining formats and to develop
new messages based on responses from the target communities. Messages
include practical ways to deal with young people's concerns about
reproductive health, including abstinence, faithfulness to one partner
and correct and consistent condom use. SMA teams work closely with
the Traditional Authorities in order to capitalize on their existing
structures and the power of natural opinion makers. |
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Risk Reduction among High-Risk Groups
The Corridors of Hope project focuses on truckers, commercial
sex workers, informal traders, young women and uniformed border
officials as highly vulnerable populations and takes a regional
perspective by programming in Namibia, Zambia, Zimbabwe, Lesotho,
Mozambique, South Africa and Swaziland. Corridors of Hope is a
high-impact intervention to reduce HIV transmission rates. A focus
is placed on behavior change messages and edutainment with the
target groups including 'saying no', safe sex, condom-negotiation
skills for CSWs, STI prevention and treatment, and voluntary counseling
and testing.
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Defense Force Project
SMA health educators conduct HIV awareness events and train Namibian
Defense Force peer educators to be a permanent HIV education presence
on each base. Maximum Gold condoms are sold in canteens. SMA has
also produced a number of innovative IEC materials, including
a film (drama), a sexual health handbook and camouflaged playing
cards with HIV prevention messages.
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Voluntary Counseling and Testing (VCT)
VCT was introduced under the New Start brand in February 2003.
SMA selects appropriate partners under a franchise scheme to implement
New Start VCT services; these are non governmental organizations
and faith based organizations which sign Operating Agreements
with SMA to run New Start VCT services. SMA provides operational
guidelines and protocols, training, mass media marketing, research
and monitoring and quality assurance. There are now 16 New Start
centers around the country and in 2005 the New Start network provided
33,919 counseling and/or testing sessions, an increase of 118%
on 2004. Services are anonymous and highly subsidized, with a
waiver for free admission for those who find even the subsidized
fee difficult to pay.
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Palliative Care (non-ART)
Palliative Care in the form of a nutritional supplement called
E-pap has been distributed since 2004. This initiative
targeted (in 2004) 180 people via SMA pilot sites (New Start sites)
and 200 people receiving ART from Oshikuku, Oshakati and Katutura
hospitals. The target for 2005 increased to 1800 people. During
the course of 2005, 1439 clients received E-pap.
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Police Project
PSI/SMA started working with the Namibian Police in December 2005 on the
Polaction project, an HIV Awareness and Prevention campaign for the
officers. SMA has developed an excellent relationship with the Police
and delivers this campaign nationwide. SMA health educators conduct HIV
awareness events at police stations and will train officers as peer educators
in 2006 to ensure there is a permanent HIV education presence in each
station. Maximum Gold condoms are sold to the Namibian Police who distribute
these to officers. SMA has also produced a number of innovative IEC materials,
including an STI leaflet, calendars with HIV prevention messages, and
a PMTCT leaflet.
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Malaria
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PSI/SMA launched a project to market insecticide treated nets
in malaria infected regions in the north of the country in partnership
with the British Department for International Development in July
1998. This highly successful project ended in March 2002 and was
revived with funding from the Namibian Global Fund Programme in
2005 in partnership with the Ministry of Health and Social Services.
Long lasting insecticide-treated mosquito nets (LLIN) are being
sold at an affordable price mainly directly to individuals, with
a particular focus on women and children under five, but also via
small shops and NGOs. |
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PSI/Namibia produces different themed projects
each year on World AIDS Day, December 1.
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